Extremely proud to share this new music video I Assistant Directed alongside directors Adrean Mangiardi and Jules Dameron for D-PAN and AT&T. The video is for Walk The Moon’s newest single “Different Colors”. This video is part of AT&T’s “Feel The Music” campaign, in which we encourage Deaf, Hard-of-hearing and ASL users to create their own video of the song. The winners of the contest get a VIP meet and greet experience with the band.
We filmed this project in August 2015 in New York City. Ever since Walk the Moon (WTM) reached out to D-PAN prior to the release of “Shut Up and Dance” to pitch a video for the song, WTM was a band I kept my eye on. When AT&T and D-PAN were discussing songs to do for this campaign, WTM was a band we both had listed.
Fast forward to the shoot, it was an overall fun, stressful but amazing experience. Many of the talent we wanted involved with this project were just moving to New York to start rehearsals for “Spring Awakening” broadway play in NYC, so we reached out to Spring Awakening directors to see if we can work together. This helped solidify the location of the shoot. We also brought in a few past D-PAN performers such as Kriston Lee and Katelyn from D-PAN’s “Waiting on the World to Change” video that were nearby.
I was just getting back from LA a week and half prior working with Jules Dameron as the Assistant Director for a new TV series she created, and took the reins on coordinating this project. We had an overall crew of about 70 individuals, ranging from cast members, production team, and players from AT&T and the marketing team. The day of the shoot saw over 85 people on set, and it was my responsibility to communicate with everyone. I’m quite proud of the work everyone put into it – definitely in my top three work experiences. I’m happy to see this project take a life, and can’t wait to see community created videos.
So if you’re an ASL user, whether you’re Deaf, hard-of-hearing, hearing, it doesn’t matter. Go check out the campaign page at feelthemusic.att.com, find out how to enter the contest, and make your own video for a chance to win a VIP meet and greet with Walk the Moon. But before you do…check out the video we made.